The project brief

Noraqua is a significant player in the Blue Economy sector, with a strong presence in the Fisheries and Aquaculture sector.

The company has a fast-approaching deadline to create and present a new Sustainable Business strategy to its board.

The company is transitioning to a more sustainable and regenerative business model and is looking for a consultancy that specialises in this area.

Working with the Twelvex project team, can you take on this challenge and deliver the strategy on time and on budget?

The team brief

Your team is part of Twelvex's Consulting Division. Your department's specialism is developing strategies to help companies meet their ESG challenges and obligations.

To successfully meet your client's Sustainable Business objectives and develop a coherent strategy, you will need to:

• identify the resources and expertise needed from different workstreams i.e. People, Data, Technology and Operations
• communicate regularly and effectively with both clients and colleagues
• think about what you personally bring to the team and how you can contribute to achieving the collective goal.

Communicating with your Twelvex colleagues is as important as with the client's staff (external stakeholders). The internal stakeholders are the key people in each of the workstreams listed above as well as the other members of your project team e.g., your Manager and Partners.

Developing your strategy

There are four phases to work through: Opportunity, Mobilisation, Solution Building and Business Development. In each there are a series of tasks to respond to and complete:

• Writing reports and emails to internal and external stakeholders
• Applying management tools e.g. SWOT, RACI, PESTEL
• Allocating workstream resources
• Conducting financial analysis
• Developing communication strategies
• Presenting a Sustainable Business strategy to the client

There are four roles in your team: ESG Analyst, Strategy Lead, Client Manager and Communications Strategist. Each role will take turns leading on the tasks.

The Focus section gives you guidance on how to approach the tasks. The Response area is where you set out your ideas and the actions required to complete the tasks in each phase. The Information Zone contains key information about the client, the sector and the developing strategy.

Make sure you have read through the background information on Twelvex and Noraqua. Remember, your ultimate goal is to work together as a team to deliver a high-quality Sustainable Business strategy for your client.

Do your research

Twelvex’s research team has put together a series of briefing papers (see below) to get you up to speed on recent developments at Noraqua and in the sector.

ESG Analyst, consider Noraqua’s sustainability challenges and goals, as set out in the New Prospect Briefing (below), and read the Introduction to ESG.

Strategy Lead, read the Blue Economy case studies and begin to think about how a Sustainable Business strategy for an agri-food client such as Noraqua might look.

Client Manager, read the briefing on Noraqua below to get an understanding of its values, performance, and areas of operation in the sector.

Communications Strategist, work through the Communicating ESG paper and start to consider the reputational and PR implications of ESG transformation for a company such as Noraqua.

An Introduction to ESG

Communicating ESG

Blue Economy - Sector Overview

Blue Economy Case Study - Leroy

Blue Economy Case Study - Umios

Blue Economy Case Study - Mowi

New Prospect Briefing - Noraqua

Glossary of Key Terms and Acronyms